Todd Brunner

Product Sound Design: How Animation Leads the Way

In recent years, products from companies such as Philips and Renault have shown the potential for sound in product design. But where does an aspiring product sound designer go to learn the tricks of this new trade? One of the best places to look may be Saturday morning cartoons. While the animation industry may seem far removed from the world of product design, they have many similar concerns. Since the early 1900s, animation sound designers have been refining their skills at everything from conveying emotion to enhancing brand image. This thesis will show how their techniques can be applied to the field of product sound design.

For more on Product Sound Design, email Todd.